COMMAND
U.S. Army Special Operations. Operational psychologist — recruiting spies, interrogating terrorists, profiling high-value targets. Learned to read what a person actually wants, not what they say.
Behavioral science for founders
4,000
Snap employees, from 100
150+
Murderers interviewed
25
Countries of engagement
10K+
Hiring decisions advised
Founder behavior, measured and applied.
Dr. Jason Halbert turns two decades of behavioral data — from interrogation rooms to boardrooms — into decisions you can act on.
Background
Doctorate in psychology, master's degrees in applied and clinical psychology. Recruited spies and interrogated terrorists for U.S. Army Special Operations. Interviewed 150+ murderers. Profiled world leaders, terrorists, and VC partners.
Inaugural VP of People and Global Security Operations at Snapchat — scaled the team 100 → 4,000 through IPO. Led jury selection for billion-dollar litigation. Now Chief Behavioral Science Officer at Greater Industries and founder of 3Back.io.
“I've spent the last 25 years working with people who live and exist three standard deviations from the mean.”
— Masters of Scale Summit, 2025
CLINIC
Forensic psychology. 150+ convicted murderers interviewed — the clinical foundation for reading extreme behavior under pressure.
SNAP, 2015–2019
Inaugural VP of People & Global Security Operations. Scaled the org 100 → 4,000 through the March 2017 IPO. Also led jury selection for billion-dollar litigation.
TODAY
3Back.io. Chief Behavioral Science Officer at Greater Industries. Same read that once decoded a hostage negotiation, now applied across 25 countries and 10,000+ hiring decisions — every skill from every chapter, applied to the founders building what's next.
Services
01 / LEADERSHIP DEVELOPMENT
Your cyclical, maladaptive patterns are a greater threat to your ability to influence than your HR problems.
02 / FUNDRAISING & STORYTELLING
Persuasion is a science indifferent to your gut feeling.
03 / PEOPLE OPERATIONS
Hire the best, move on from the rest.
Client log
Whop
Sante
HAZA Foods
Teton Ridge
Era Funds
Nitra
Snap Inc.
SaturnM&A → Snap
Discord
Harmonic.ai
Auburn University
NBWA
8090 Partners
AgentSmyth
Greater Industries
V3.co
OfficialM&A → Bumble
Apollo Health Products
Triad Rx Pharmacy
Jericho Security
Orbital Kitchens
Pickle Robot
Luminous Computing
Backbone
Omakai
Exponent
Thinking Machines
Up.Labs
Additional engagements not logged: U.S. Special Operations Command, multiple Fortune 50 companies, sheriff's offices, law enforcement nationwide.
FAQ
What's the one interview question you'd ask if you only got one?
“I'm not going to interview you for two hours. I'm going to walk out and get a cup of coffee. You have three minutes. Tell me your most significant accomplishment.”
How do you actually know if someone is lying?
“I don't. I'm incrementally better at detecting deception, that's all. I care less about deception and more about anxiety.”
What does frustration tolerance actually mean?
“An elite skier catches her edge, her ski is flailing — she doesn't eat it. She does everything she can to get that ski back under her.”
How do you build rapport with someone who has every reason not to trust you?
“If I treat you like a paper plate, you'll know it in the end. If I treat you like china, we can connect.” He calls it formlessness.
What separates founders who scale from founders who stall?
Five traits: formlessness, frustration tolerance, locus of control, openness to experience, team-building. “Founders cannot hire well at all.”
Where does the line actually get crossed?
“It's not that people wake up evil.” Drift happens through rationalization. His filter: safe, legal, ethical, effective.
Watch — Masters of Scale Summit 2025
How to get the truth in a job interview
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We are a team of behavioral scientists and analysts dedicated to guiding startups, teams, and executives towards growth.